Privacy Policy

Last Updated: January 1, 2025

This Privacy Policy applies to all services offered by Belgian Waffle Co. Pvt. Ltd. ("we", "our", "us") through our website, mobile applications, franchise operations and partner platforms. By using our services, you consent to the practices described herein.

1. Information We Collect

We collect information that you voluntarily provide to us and information that is automatically generated when you use our services. This includes:

1.1 Personal Identification Information

Name, email address, phone number, mailing address, date of birth (for loyalty programme). This is collected when you register, make a purchase, apply for a franchise, submit a contact form or subscribe to our newsletter.

1.2 Transaction Data

Order details, payment method type (we do not store full card numbers), transaction IDs and order history. This data is used to process, fulfil and track your orders and to handle returns or complaints.

1.3 Technical & Usage Data

IP address, browser type, device information, pages visited, session duration and referring URL. This data is collected automatically using cookies, web beacons and similar tracking technologies to improve our website performance and user experience.

1.4 Location Data

With your consent, we may collect your approximate location to suggest nearby Belgian Waffle Co. outlets and to calculate delivery areas. You can disable location sharing at any time through your device settings.

2. How We Use Your Information

  • To process orders, bookings and franchise applications.
  • To send you order confirmations, receipts, updates and relevant marketing communications (with your consent).
  • To improve our website, app and service offerings based on usage patterns.
  • To respond to your queries, complaints and support requests.
  • To administer our loyalty programme and reward schemes.
  • To comply with applicable Indian laws and regulatory obligations including GST, FSSAI and consumer protection regulations.
  • To prevent fraud, abuse, and ensure the security of our platforms.

3. Information Sharing

We do not sell, rent or trade your personal information to third parties for marketing purposes. However, we may share your data with:

  • Franchise Partners: Where necessary to fulfil your order or booking at a specific outlet location.
  • Delivery Partners (Swiggy, Zomato, etc.): Name, contact number and delivery address only, to fulfil your food delivery orders.
  • Payment Processors: For secure payment processing. These processors are PCI-DSS compliant.
  • Analytics Providers: Aggregated, anonymised data with web analytics providers to improve user experience.
  • Legal Authorities: Where required by law, court order or government regulation.

4. Cookies Policy

Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device. We use:

  • Essential Cookies: Necessary for the website to function (e.g., shopping cart, login sessions).
  • Analytical Cookies: Help us understand how visitors interact with our website (Google Analytics).
  • Marketing Cookies: Used to deliver relevant advertisements (Meta Pixel, Google Ads).

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

5. Data Security

We implement industry-standard security measures including SSL encryption, firewalls, restricted access controls and regular security audits to protect your personal data from unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:

  • Customer account data: retained for the duration of the account plus 3 years after closure.
  • Transaction records: 7 years for tax and legal compliance.
  • Marketing opt-ins: until you unsubscribe or withdraw consent.

7. Your Rights

Under applicable Indian data protection laws, you have the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your data (subject to legal retention requirements).
  • Withdraw consent for marketing communications at any time.
  • Lodge a complaint with the relevant data protection authority.

To exercise any of these rights, please contact our Data Privacy Officer at care@belgiun.in.

8. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will update the "Last Updated" date at the top of this page and notify registered users by email. We encourage you to review this policy regularly to stay informed about how we protect your information.

9. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy, please contact:

Data Privacy Officer — Belgian Waffle Co. Pvt. Ltd.

Address: 204, Waffle Tower, Bandra West, Mumbai – 400050, Maharashtra, India
Email: care@belgiun.in
Phone: +91-9876543210
Office Hours: Monday to Saturday, 9:00 AM – 6:00 PM IST