The First Kiosk β Mumbai, Bandra
The Belgian Waffle Co. story begins with a 200 sq. ft. kiosk at Bandra West. In the first week alone, we served over 500 waffles to ecstatic customers.
It all began with a bowl of fresh batter, a well-seasoned waffle iron, and an unyielding belief β that the joy of a perfect Belgian waffle should be available to everyone, everywhere.
Chef Arnaud Dubois grew up watching his grandmother perfect her LiΓ¨ge waffle recipe in a tiny kitchen in Brussels. When he met Priya Sharma, a passionate Indian entrepreneur with a vision for India's food culture, they decided to bridge two worlds β the artisanal heritage of Belgium and the vibrant, diverse palate of India.
In 2010, they opened a single 200 sq. ft. kiosk at Bandra, Mumbai. Within three months, the queues were stretching outside the mall. Today, Belgian Waffle Co. is a 250+ outlet strong franchise network spanning 45 Indian cities, yet every waffle we make still carries the same soul as that first one in Brussels.
To bring authentic Belgian waffle culture to every corner of India β one crispy, golden waffle at a time β while empowering franchise partners to build thriving businesses rooted in quality and heritage.
To become South Asia's most loved and trusted food franchise by 2030, with 1000 outlets across 10 countries, setting global benchmarks in food quality, franchise excellence, and sustainable practices.
From a single kiosk to a national franchise empire β each milestone is a testament to the passion, perseverance, and people behind Belgian Waffle Co.
The Belgian Waffle Co. story begins with a 200 sq. ft. kiosk at Bandra West. In the first week alone, we served over 500 waffles to ecstatic customers.
Expanding from a kiosk model to a full-format cafΓ© experience, our first sit-down restaurant in Koregaon Park, Pune became an instant city favourite.
We officially launched our franchise model, bringing in 50 franchise partners across Maharashtra and Goa in the first year itself.
Partnered with BigBasket and Reliance Smart to launch our Ready-To-Eat waffle range, making Belgian waffles accessible for home enjoyment nationwide.
Crossed the landmark 200-outlet milestone with a presence in 35 cities, reaffirming our position as India's #1 waffle franchise.
Won the National Franchise Excellence Award for the second consecutive year, now operating 250+ outlets across 45 cities.
Every recipe, every process, every ingredient stays true to its Belgian roots.
We put heart and soul into every waffle we craft β because mediocrity is never an option.
Our franchise partners are not vendors β they are family, and we grow together.
We are committed to eco-friendly practices across all our operations and supply chains.
Whether you're a food lover or a budding entrepreneur, there's a place for you in our story.