About Belgian Waffle Co.

Our Story

From a Brussels Dream to India's Plate

It all began with a bowl of fresh batter, a well-seasoned waffle iron, and an unyielding belief β€” that the joy of a perfect Belgian waffle should be available to everyone, everywhere.

Chef Arnaud Dubois grew up watching his grandmother perfect her Liège waffle recipe in a tiny kitchen in Brussels. When he met Priya Sharma, a passionate Indian entrepreneur with a vision for India's food culture, they decided to bridge two worlds — the artisanal heritage of Belgium and the vibrant, diverse palate of India.

In 2010, they opened a single 200 sq. ft. kiosk at Bandra, Mumbai. Within three months, the queues were stretching outside the mall. Today, Belgian Waffle Co. is a 250+ outlet strong franchise network spanning 45 Indian cities, yet every waffle we make still carries the same soul as that first one in Brussels.

Belgian Waffle Co. Story
250+
Locations
Nationwide
What Drives Us

Our Mission & Vision

Our Mission

To bring authentic Belgian waffle culture to every corner of India β€” one crispy, golden waffle at a time β€” while empowering franchise partners to build thriving businesses rooted in quality and heritage.

Our Vision

To become South Asia's most loved and trusted food franchise by 2030, with 1000 outlets across 10 countries, setting global benchmarks in food quality, franchise excellence, and sustainable practices.

Our Journey

Milestones That Define Us

From a single kiosk to a national franchise empire β€” each milestone is a testament to the passion, perseverance, and people behind Belgian Waffle Co.

Milestones
2010
The First Kiosk β€” Mumbai, Bandra

The Belgian Waffle Co. story begins with a 200 sq. ft. kiosk at Bandra West. In the first week alone, we served over 500 waffles to ecstatic customers.

2012
First Restaurant Opening β€” Pune

Expanding from a kiosk model to a full-format cafΓ© experience, our first sit-down restaurant in Koregaon Park, Pune became an instant city favourite.

2015
Franchise Model Launched β€” 50 Partners

We officially launched our franchise model, bringing in 50 franchise partners across Maharashtra and Goa in the first year itself.

2018
Ready To Eat Range Launched

Partnered with BigBasket and Reliance Smart to launch our Ready-To-Eat waffle range, making Belgian waffles accessible for home enjoyment nationwide.

2022
200+ Outlets β€” Pan India Expansion

Crossed the landmark 200-outlet milestone with a presence in 35 cities, reaffirming our position as India's #1 waffle franchise.

2024
Best Food Franchise Award 2024

Won the National Franchise Excellence Award for the second consecutive year, now operating 250+ outlets across 45 cities.

Core Values

The Values That Guide Us

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Authenticity

Every recipe, every process, every ingredient stays true to its Belgian roots.

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Passion

We put heart and soul into every waffle we craft β€” because mediocrity is never an option.

🀝
Partnership

Our franchise partners are not vendors β€” they are family, and we grow together.

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Sustainability

We are committed to eco-friendly practices across all our operations and supply chains.

Join the Belgian Waffle Family

Whether you're a food lover or a budding entrepreneur, there's a place for you in our story.